Why Your Freelance Needs A Website

Considering the abundance of freelance platforms online, many independent contractors no longer see the need for a website, you can visit here for a suitable theme. They would prefer to work on gigs instead. After all, developing and maintaining a personal website is basically unpaid work.

Although building a site sounds tedious, having one also yields several advantages. Don’t dismiss the idea altogether. At least familiarize yourself with the ways your freelancing career would benefit from a personal site before making a decision, courtesy of online slot machines.

Websites Make Your Freelance Business Look Professional

A personal website sets you apart from the competition. Most first-time freelancers can create a Fiverr profile within minutes, but the barriers to entry of starting and maintaining an active website are higher. Not everyone can launch a site from scratch.

For a more professional-looking website, avoid launching templates as is. Millions of webmasters use builders like WordPress or GoDaddy, and most of their layouts tend to look alike. Blindly adopting preset designs will make you look generic.

Only draw inspiration from templates. Ultimately, strive to create unique web pages with original images, persuasive copies, and personalized layouts. Adding just a few new page elements already has a massive impact.

Clients Will Find Your Freelance Business Easier if You Have a Website

Your prospects won’t do an exact Google search of your name. They’ll likely look up the service they need and scroll through the top-ranking hits on SERPs. Try searching for the freelance service that you offer.

The first few pages will primarily contain personal and business sites, not profiles on social media sites or freelancing platforms. You won’t show up unless you have a website. A personal site doesn’t guarantee visibility. But with the right SEO strategy, social media marketing, and a paid ad campaign, your web pages could start ranking.

Your Website Conveys Your Voice and Branding

Having a professional website establishes your freelancing business. It conveys your brand message, gives clients an idea of how you work, and showcases your level of expertise. Prospects will learn a lot about you just by visiting your website.

To leave a positive and lasting impression, your site’s layout, copy, and graphics must accurately represent your voice. Invest in your creatives. Even seemingly insignificant page elements affect your overall impact. Dull colour schemes, tacky layouts, spammy content, and generic stock images will likely turn away your site visitors.

With that said, you don’t have to create an original, never-been-used structure. You can still draw web design inspiration from reputable resources, as long as you customize your templates to match your brand. Think about the image you wish to portray.

Personal Websites Look Better Than Resumes

Stop sending Google Drive links of samples to your clients. With the accessibility of image editors and site builders, there’s no reason to use dull portfolios anymore. Doing so makes you look unprofessional and could cause you to fall behind your competitors.

On the contrary, showcasing your work through a personal website gives clients the impression that you’re an experienced freelancer. Starting a website requires a lot of work. More clients will hire you if you show irrefutable proof that you can create eye-catching layouts, write persuasive copy, and register a domain.