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July 23, 2024It is widely known in the world of business that marketing is the best way to increase traffic to your business and drive sales – and therefore profits – upwards. Let’s take a look at some quick and easy tips to market your business and see your sales figures rise.
The four Ps – product, price, place, and promotion
Marketing strategy consultants will tell you that these four principles are at the heart of marketing your retail business. Both the product and the product description need to be exactly right, as does the price at which you are selling. Is your product being sold in the right places? This could be a physical outlet or an online store. For online retailers, selling products on a well-known online marketplace such as Amazon or eBay can give consumers confidence in your product, as they are accustomed to buying through these marketplaces.
All four principles should go hand in hand with each other, providing a seamless marketing strategy. Marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ can make a real difference to your business.
Your place on the web
In addition to your online storefront, your product will ideally be placed on more than one social media outlet. The influence of social media, such as Instagram, TikTok, and Facebook, can’t be overestimated, with good marketing on one or more of these platforms able to make a significant impact on the number of people who make a beeline for your product.
Also consider the value of influencers on Instagram and the like, as a well-placed and nicely photographed product in the hand of a celebrity or an influencer can drive a huge amount of traffic your way.
A quick tip – upsell your product
You should also consider the possibility of upselling at the point of sale. Can you offer a customer a larger quantity of their chosen product at a lower price or a buy one, get one half-price offer? Such an approach can move your stock and keep your profits high.
