Having your website designed by a Web Design Cheltenham company such as https://www.absolutecreativemarketing.co.uk/web-design/web-design-cheltenham is an exciting time. Waiting to see what designs they pull together and planning how you are going to use the site as a marketing tool are some of the parts of the process that many business owners find enjoyable.
There are a number of things that you might want to consider when talking to your web designer about the needs you have for your site.
Customers – knowing who your target market is makes your website design so much easier. It is important that you have a site that appeals to them in relation to its aesthetics and the copy that is written. You might have a number of different target audiences and a good web designer will be able to work with you to find the commonalities between these.
Mobile functionality – with more and more people using their mobile phones to search the internet it is paramount that your website is built with mobile functioning in mind. This means thinking about how the text and images that are used need to be optimised for the smaller mobile phone screens.
Call to action – any good website will have a call to action. This could be a book now button or a simple email form but it is important that you have at least one of these on your website somewhere – usually the home page.